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No, we are not a political newsletter and never have been. That being said, every four years marketers need to plan for the looming election come November and the impacts it has on their business.
*sigh* It was fun while it lasted, right?
Have you seen the latest in AI? Not to sound like alarmists, but Sora is both impressive and scary. Plus, marketers are overdue for embracing automation.
PLUS: Which demographic actually uses their phones the most?
It's true. One of the biggest boosts that traditional media receives during the year is through the American presidential election. That, and more, covered in this week's newsletter.
Successful brands understand these things about human psychology really, really well
Forbes Health shares stats on the most popular resolutions that consumers have set for themselves this year
Want to know how to be a bad marketer? The first step is to constantly change your strategy. Learn five more ways in this week's newsletter.
Do you know about UGC? As the effectiveness of UGC continues to prove out, companies have been investing more and more into UGC
As marketers, we have to bounce back after failures, especially massive failures. We have to keep our audiences informed and entertained always and forever.
Understanding paid media and organic social is not enough. Great marketers know how to get in the minds of their customers without them knowing...
The best marketers understand that consumers act on emotion, and thus that invoking emotion is highly favorable
