The best marketing is done subconsciously…

Wannabe marketers make the mistake of only thinking about marketing through the lens of media channels. They get caught up on whether they should be on social media, on television, or running out of home advertising. Real marketers — marketers worth their salt — understand that media channels might be the least interesting component of marketing. Instead, real marketers know that they have to have a deep understanding of their customers, and that they need to be able to reach, engage, and convert their customers in ways that feel completely natural. Real marketers know that they have to make the customer feel as if they have not been marketed to at all…

How is marketing done subconsciously?

Over time, marketers have discovered some simple tricks to increase loyalty, recognition and sales. Some of the below examples you may already know! Good for you. Other examples might be much less obvious. Nonetheless, here are a few examples of subconscious marketing:

Subconscious marketing leverages psychological cues to influence consumer behavior without their explicit awareness. Here are some examples:

Product Placement

Placing products strategically in movies or TV shows can create subconscious associations. When viewers see their favorite characters using a particular brand, it can subconsciously increase the perceived value of that product.

The Primacy Effect

Did you know at restaurants the most popular wine selection in any given variety is whichever option is listed second? More often than not, the cheapest wine is listed first, and most people (especially on a date) do not want to be seen as cheap, or having low class taste. As a result, the second wine on the list is selected most frequently. This wine conveniently also has the highest profit margin for the restaurant.

Color Psychology

Fast food chains often use red and yellow in their logos and branding. Red stimulates appetite and urgency, while yellow evokes feelings of happiness and warmth, subtly encouraging quick and positive decisions. This might be the most obvious example that everyone knows, but still a good one.

Haptic Marketing

Our final example is Haptic Marketing. Packaging materials and textures can influence perceptions of product quality. A smooth and luxurious package can subconsciously suggest a premium product. Another way to look at it is texture uniqueness. Take the glass Coke bottle, for example. It has a completely unique and recognizable texture. If you held a Coke bottle in the dark, you would probably know what it was…