Take it with a grain of salt (and a laugh)

Look, in marketing, not everyone is going to love every single promotional piece an organization puts out. Especially on social media, where it is inevitable that haters crawl out of the woodworks to leave lame, stupid comments on any given piece of content. Whenever this happens, our recommendation is to take every single stupid comment with a grain of salt, and a laugh…

What happened?

More than three weeks ago, we posted this clip of Steve Jobs on our Instagram. The video received a couple thousand views in its first week or so - not bad, not great. Then, out of nowhere, it randomly blew up. Not to brag (except, we’re bragging) but that video has over a quarter million views and thousands of likes, shares, and saves. That being said, the comment section was entertaining…

Plenty of people calling us out, saying the clip is cut, it’s out of context, the message is actually the opposite of what Steve Jobs says in the full version, etc…

Let’s clear the air😂

Does the clip convey Steve Job’s message in full?
No, the commenters are right! In fact, we’re impressed that these people actually did their homework, instead of taking what they see at face value. Congrats, and welcome to the internet. If these idiots had a penny for every clip on the internet taken out of context, they would be the wealthiest people on the planet.
Is the narrative of the clip fake?
Not at all… While it’s not entirely what Steve Jobs says, Steve Jobs isn’t the decider of everything, everywhere, for every company, no matter what these blowhards have to say. It is completely common for marketers to run big companies, in all types of industries.

The whole point of this is to show our readers that, sometimes, people on the internet hate you. All you can do is laugh about it and keep going forward. Remember, as marketers, it is our job to figure out what sticks. For us, we want to grow. In order to grow, we need to garner as many eyeballs to our content as humanly possible. Our job is not to ensure that every single piece of content is 100% accurate, it’s to get attention*. See any influencer ever…

*Is posting “out-of-context” clips the right strategy for every brand? Absolutely not! It works for us because we’re a simple, branded publication. Not some Fortune 500 with shareholders to answer to and a board breathing down our necks.