Do you have your content buddy?

One of the most underrated strategies in social media is not going it alone. It sounds too simple, but a handful of people creating content together and promoting each other is a proven strategy for substantial organic growth.

A golden example of this is David Dobrik. Regardless of your opinion of David, he made great content on Vine, and he had a group of friends around him that he collaborated with and promoted on a regular basis. David and his friends would constantly appear in each other's videos, tag each other, and "revined" each other when the "revine" feature became available.

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For those of you maybe unfamiliar with Vine, a “revine” functions the exact same way as a retweet. If you’re not familiar with Twitter, go back to sleep🙂

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For David Dobrik, this collaboration strategy continued long after migrating his focus from Vine to YouTube.

Collaborating on content across various pages and platforms is a game-changer for growth. It goes beyond simply reaching a wider audience; it allows for the cross-pollination of audiences, resulting in a powerful synergy of followers and engagement. When you collaborate, you tap into the unique strengths, expertise, and creativity of your partners, bringing forth innovative ideas that may have otherwise remained unexplored. This collaboration sparks inspiration and pushes boundaries, leading to remarkable content that captivates and resonates with both your existing audience and the audience of your collaborators. The result? Organic growth, increased exposure, and an exciting journey of exploration and creativity.

(How many times did we use the word “friends” in this week’s Strategy time?)