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- 👊🏼 Elon Musk vs. Mark Zuckerberg is CANCELLED
👊🏼 Elon Musk vs. Mark Zuckerberg is CANCELLED
It wasn't the fight we needed, but the fight we deserved...
In this week’s newsletter:
👊🏼 The fight is off…
🎄 Marketers are already prepping for the holidays
📝 Some other news in marketing this week
🎥 Ad of the week
🛠 Our free Social Media Content Creation Guide
🗺 Strategy time
📱 Content corner
👊🏼 The fight is off…
Welcome to Thursday. Unfortunately, the fight of the century has been called off (for now). By fight of the century, we mean we won’t have the privilege of seeing two billionaires bump around in the ring. Of course, we’re talking about the fight between Elon Musk and Mark Zuckerberg, which was allegedly happening in the colosseum in Rome…
Some chance fight happens in Colosseum
— Elon Musk (@elonmusk)
4:25 AM • Jun 30, 2023
Regardless of your opinions on Zuck and Musk, or billionaires in general, the fight would have been a spectacle… something you sort of just have to watch, no matter how terrible it would have been…
🎄 Marketers are prepping for the holidays
Believe it or not, marketers and advertisers everywhere are neck deep in planning for the upcoming Holiday season. Unsurprisingly, a key component to many brands’ key strategies is partnering with influencers. This is the time of year when influencers get booked solid from November through December.
We wouldn’t be surprised if we see some NPC partnerships on TikTok… 👀
Some other news in marketing this week
This is where we share our favorite ad each week, some old, some new👇🏼
Simple, yet catchy. This spot from Consumer Cellular doesn’t blow any other advertisement out of the water, but it does enough to capture attention, and it’s sort of funny. Talking to a butt during a butt dial…? Classic.
Enjoy!
Subscribe below and receive a free copy of our “5 Step Social Media Content Creation Guide” 📑
Each week we’ll discuss any given topic related to marketing👇🏼
Influencer contracts are evolving…
The conventional approach to working with influencers has mostly been centered on short-term contracts, frequently limited to a single campaign or product launch. In many cases, these short term contracts result in an influencer posting once or twice on their feeds, typically in a short span of time. If the influencer manages produce favorable results, the company is likely to re-up their partnership at a later time. This, as you can imagine, is a time-consuming, suboptimal method for building any meaningful partnerships… However, a more sustainable strategy has emerged, wherein influencers are secured for extended periods, ranging from month-to-month arrangements to contracts spanning several months.
GIPHY: SNL Season 44 GIF by Saturday Night Live
Whether the influencer agrees to post content on a repeated basis, or if they agree to regularly go live on their page to promote a brand or products, these partnerships create an ongoing narrative that resonates authentically with their followers.
Companies benefit from this new contract structure by harnessing influencers as authentic brand ambassadors, which is much more likely to produce better results than paying for a post or two. The influencer's sustained presence allows for a deeper exploration of products and services, encouraging a more informed purchasing decision among their audience.
Moreover, long-term influencer partnerships cultivate a sense of ownership around the brand - in some cases, companies can offer equity or a percentage of sales on the products that a contracted influencer is promoting. Influencers become integral to the company's story, sharing their personal experiences and journey with their followers.
As brands recognize the potential for sustained engagement, authenticity, and community-building, short-term influencer may eventually begin to taper off in popularity…
Our favorite content from this week!👇🏼
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True influence is about leveraging authenticity…