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- 👱🏼♀️ Barbenheimer has taken over, Elon Musk is crazy, and 👽 Aliens are probably in your backyard
👱🏼♀️ Barbenheimer has taken over, Elon Musk is crazy, and 👽 Aliens are probably in your backyard
What an insane week...
Welcome to Thursday. The past week has consisted of the unboxing of a fifty-five year-old doll, a nuclear disaster, a Twitter re-brand and the United States Government confirming (officially, on the record) the existence of aliens… Whew.
Of course we’re going to talk about the release of Barbie and Oppenheimer movies, which have completely taken over the world (and our social feeds). On the one hand, most people say they love the Barbie movie… but on the other hand you have people like us - people with brains - who think it really wasn’t that great🤷🏼♀️
Then, if one nuke wasn’t enough for this week, Elon Musk decided that it would be a good idea to rename Twitter to “X” - seemingly at random. Some think this will completely ruin the brand a reputation of the platform…✖
THEN, we weren’t crazy after all, aliens have been here for some time… although, that doesn’t really have anything to do with marketing…
Let’s jump in👇🏼
This week in marketing
This is where we share our favorite ad each week, some old, some new👇🏼
Frito-Lay gives us a fun connection at the cross-section of a mother-daughter relationship, competitive women’s soccer, and its snack portfolio. Sixty second of pure joy, this spot incorporates a dash of competitive spirt and a sprinkle of silliness. The CGI is pretty darn good, too. Enjoy!
Each week we’ll discuss any given topic related to marketing👇🏼
The newest strategy in social media
Every once in a while, a new strategy emerges on social media that seems to be adopted by every single content creator and influencer over night. One example of this, in recent history, was the Joe Rogan Experience Podcast releasing clips of each episode, with thumbnails formatted in a very specific way. For reference:
Part of this strategy, which is the more widely adopted part, was the second channel that they created just for clips. A couple of clips would be posted on the main channel, but a bunch more would be posted to the second channel. That channels seems to be largely inactive now, but nonetheless.
That being said, we have officially discovered the next strategy that is gradually becoming more and more popular.
The strategy? Influencers enabling their followers to redistribute their video content across channels, and even allowing them to monetize.
Yup. A handful of influencers have done this over the past year. The approach is actually pretty simple. Influencers - mainly the ones who have editors on their payroll - compile clips from their content, uploading them to a cloud drive (i.e., Google Drive, Dropbox, you name it) and giving their followers the link. To take things a step further, these influencers are saying, “by the way, we won’t stop you from getting paid by whatever platforms where you’re able to build a following using our clips.”
To take it even further, influencers who have a course, or a book, or anything to sell to their fans, those influencers set up affiliate marketing programs for those followers that choose to use the video clips that they compile. “If you set up a fan page, we’ll give you an affiliate link, and you can get paid to promote our product.”
When you think about it, this marketing strategy can be incredibly potent. If you spend enough time looking around on social media, you can actually see this strategy play out in a big, big way.
If you want a golden example of executing this strategy. We won’t give you his or her exact name, but it may or not be spelled etaT werdnA spelled backwards. But again, we won’t give you their exact name.
Our favorite content from this week! The kind of stuff that keeps fingers in shape👇🏼
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Superhuman aggregates everything you need to know about the ongoing revolution of artificial intelligence. Zain Khan gives you exactly what you need in a quick, easy-to-read format. If you want to keep up with AI, you need to subscribe to Superhuman.
Bad artists copy, good artists steal…